I drive a Toyota Tundra with the crew max cab daily. We also have a Chevy Express 12 passenger van. These are the vehicles you own when you have a portable community that you have to transport from place to place. With four of the children in proper child safety seats and the other three in boosters, I have had my fair time checking out and trying different seats. We've had the Britax and Costco and a multitude old others and they all have their strengths and weaknesses. I'm not getting into all of that now, but I am going to give some praise to one of the manufacturers we use: The First Years - True Fit.
First off, let me say that the color or the pattern of the fabric on the seat does not matter to me at all. I gave up having manly seats in the car the instant my first daughter was born. However, the selections they have strike a nice balance. There is enough color and pattern to make those in the house that care about that sort of thing happy and enough black to not make the inside of my truck look like it should be driven by Ken. As I've already said, though, the color couldn't be less of a concern for me. We have a purple room in out house. Purple. Disney Princess Purple to be exact.
The thing about the seat that makes me want to worship the designers and engineers that came up with this seat is the functionality and ease of use. I know what you're thinking, how hard can it be to use a car seat? Not very, really. Where the difficulty lies is when you have more than one child needs to use the seat depending on what you are trying to do and who you are taking with. Also, when the passenger grows, we all know about the threading of straps backwards and pulling from that deranged hook in the back to re-thread and find it needed to go up two spaces. This thing has two knobs on the side that you pull out and adjust the strap height as needed and loosen or tighten the straps. That's it. You don't even have to unlatch it unless you're going from rear to front facing (which is crazy easy too). Alison also says something about it being easy to remove the cover too with it still strapped but I always just use Windex on whatever spills.
Long story shortened; if you ever have a need to share a car seat between multiple kids, you need this seat unless you just don't like things that are easy and time means nothing to you. If your kids grow at all, its still a good investment so you don't have to put off adjusting the straps when they approach the next height notch. Overall, these are just great seats.